real estate broker Article Collection

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Real Estate Advertising Ethics 101

Real estate advertising ethics is a big problem in other countries with non-regulated real estate industries. Not so in the U.S. However, even in the well-regulated U.S. industry, real estate advertising ethics rules can be confusing. This article outlines several resources and tips that will…

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How to Use Broker Networking to Create Referrals

Brokers tend to zone in on only one kind of referral—leads that come in through past clients or friends and family. However, there’s another segment of the referral business that many do not take advantage of—broker referrals. These can be very lucrative, providing agents…

How to Build Your Sphere of Influence

For newly licensed real estate brokers, the most important thing to figure out is how to get real estate clients. To help you out, we have a few ideas for building your online and offline spheres of influence. Building your offline sphere of influence…

5 Real Estate Prospecting Plays for New Brokers

Once you’ve earned your real estate license, you’re going to need a healthy pipeline of prospects to support your real estate career and help keep your business afloat and thriving. One way to build up that pipeline is through time-tested real estate prospecting plays. Here’s…

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5 Ways to Establish Yourself in the Local Community

As any real estate broker knows, finding quality leads and generating new business starts with cultivating pre-existing relationships. But, if you don’t already have a large referral base or if you are new to the area, generating new leads can be difficult. While novice brokers…

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Building Your Real Estate Personal Brand as a New Broker

Personal real estate branding is the process of developing your own individual brand and fostering local brand recognition. If you think about the products and services you use regularly, you probably get a quick glimpse of their logo or brand in your mind. As…