Just like the Tar Heel State’s diverse landscapes and rich history, infusing Barbie’s signature charm into interior spaces can take many different forms and suit the tastes of all types of homeowners across the state. And, with some of the best cities to retire…
All real estate professionals know, your lead generation is only as good as the quality of your leads. Without a precise lead generation strategy intentionally targeting your ideal clients, you very well could be wasting time, effort, and money catching lots of leads with…
The real estate industry is considered to be one of the most competitive online so it is a must that real estate brokers have a functional, highly converting and appealing website. It should be something that represents your brand in the best possible way. Brand…
Home staging is simply the art of setting up the property so that you highlight its best features while making it appeal to a larger audience. As the seller’s broker, it is your responsibility to counsel your clients on how to stage the interior…
As the saying goes, “the kitchen is the heart of your home.” When selling a home though, most real estate professionals will vouch that — as far as home improvements are concerned — kitchen renovations are worthy investments that will likely increase your resale value.…
In a world of online marketing and social media, some real estate salespeople are taking a somewhat old-fashioned path to success: repeat business and organic referrals in real estate. That’s what works for 32-year-old Richmond, Virginia real estate agent Alex Glaser, for example. Glaser…
Real estate is a people business. Brokers are most successful when they make connections, build deep networks, and nurture professional and personal relationships from the ground up. Unfortunately, 2020 has put a dent in those abilities. The COVID-19 pandemic has made physical interactions difficult, forcing…
First impressions are everything—especially in the real estate industry, where the success of your business is directly correlated to the relationships you build. You only have one chance to make a good first impression, so it’s important to keep this in your mind when…
The COVID pandemic has made some homebuyers reluctant to visit properties for sale any more than they have to. Some brokers are likewise wary of too much in-person interaction. So, are brokers making any interesting innovations in how they sell a property or taking…
Real estate sales may be slow during the colder months in North Carolina. But that doesn’t mean your real estate business can hibernate, too. Slow periods can provide you with significant opportunities to improve your marketability, expand your client base, and grow as a…
As a North Carolina real estate broker, it’s your job to guide people through the homebuying process. In a competitive real estate market, that process can be particularly challenging for your buyer clients. You are there to help them make the right decisions so…
Are you a North Carolina real estate broker working in a low inventory market? A low inventory housing market means that competition will be fierce. It is likely that you will have to compete against other North Carolina real estate professionals to be a…
Photography has never been more important in the real estate industry. According to a survey conducted by the National Association of REALTORS®, homebuyers across the country rated photos as the feature they use most when searching for a home online. Web listings or advertisements…
On Friday, October 23, 2020, our sister school McKissock Learning is hosting a FREE non-credit webinar titled “Fair Housing, Is It?” Join a virtual panel of real estate experts as they analyze the findings of the Newsday investigation, Long Island Divided, and discuss how…
There’s a lot to learn as a new mortgage loan officer. While it may feel overwhelming at first, time, patience and education will all help. Mortgage education, in particular, will bolster your comfort level and your ability to help borrowers. One of the simplest,…
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