featured Article Collection

Busy real estate broker talking on smart phone in her office

5 Common Misconceptions About Working in Real Estate

Working in real estate can be highly rewarding both financially and in terms of career satisfaction. However, any real estate salesperson would tell you that it’s not always as glamorous or effortless as shows on HGTV would make it seem. Here are five of…

5 star customer experience satisfaction score with gold stars and satisfied real estate client writing a positive testimonial

How to Get the Most Out of Your Real Estate Client Testimonials

In real estate, your reputation among past clients is essential to building your business. That’s why testimonials should be a key component of your marketing strategy. Are you keeping your real estate client testimonials on LinkedIn or your personal website? Or do you have…

scenic north carolina

6 Things New North Carolina Real Estate Brokers Should Know

North Carolina has breathtaking mountain views, abundant career opportunities, and awe-inspiring coastlines. There’s no wonder that, according to Neighborhood Scout, North Carolina housing is appreciating at a rate that is making heads turn: 12.51% in the last twelve months alone. Are you thinking of…

Red and white "Home for Sale, Price Reduced" sign in front of a stone, wood house that is for sale. Difficult listing concept.

3 Strategies to Get a Difficult Listing Sold

What do you do when you have a North Carolina real estate listing that just hasn’t sold? If you have a tough listing that keeps acquiring more and more days on market, it can be frustrating for both you and your seller clients. To…

North Carolina homebuyers, parents with child smiling and roof mockup over heads while sitting on floor in cozy living room, relocation concept

5 Categories of North Carolina Homebuyers

Every homebuyer is different, just as every home buying experience is different. Each of your clients will have their own set of likes and dislikes. As a North Carolina real estate professional, you should know how to tailor your approaches and strategies to suit…

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5 North Carolina Real Estate Licensing Pitfalls to Avoid

Congratulations! You’ve decided to pursue your North Carolina real estate license. As you embark on your real estate journey, consider the following list of five simple real estate licensing pitfalls to avoid. These are mistakes you can easily sidestep with just a little bit…

charlotte, north carolina real estate

How to Land Your First Real Estate Job in North Carolina

Real estate can be an incredibly lucrative field that offers a lot of opportunities for professional growth. There are a large variety of jobs within real estate that appeal to different skill sets. So no matter what background you’re coming from, you’ll most likely…