featured Article Collection

North Carolina broker using real estate negotiation strategies to close a deal

Key Real Estate Negotiation Strategies to Master

As a North Carolina real estate broker, your income is determined by your ability to close the deal. To successfully master the art of real estate negotiations, you’ll want to find the most creative and powerful negotiation strategies. Finding clients is only the first…

Local real estate market expert greets house hunting couple

5 Steps to Becoming a Local Real Estate Market Expert

Real estate, like politics, is all local. When North Carolina homebuyers and sellers are browsing the internet looking for the right broker to guide them through their next transaction, they’re looking for a local real estate market expert. They’re seeking someone with in-depth market…

Smiling young real estate professional assesses value of vacant residential property, dressed in professional clothing to reflect her personal real estate brand.

How to Define Your Personal Real Estate Brand

New North Carolina real estate brokers can often get caught up in the myriad of details that go into entering this profession. There are courses to take and tests to pass to become licensed. You need to decide on a broker-in-charge to help you…

New broker learning how to write real estate listing copy that sells

How to Write Real Estate Listing Copy That Sells

Professional photos are important, but strong real estate listing copy can make a world of difference in how many views your listing receives. By writing appealing copy, you can convert interest into action and showings into closed sales. Every listing you write as a…

Young real estate professional working on laptop, grabbing her head, frustrated at what she sees on screen. Real estate technology frustrations concept.

6 Ways Real Estate Technology Can Be Bad for Business

Technology is supposed to make everything easier, and yet it is often the source of so many problems. As a North Carolina real estate broker, you can’t do your job without relying on real estate technology to some degree. However, you do have to…

Stressed young professional, rookie real estate broker working at home using lap top and looking anxious

5 Common Mistakes Made by Rookie Real Estate Brokers

When getting started in North Carolina real estate, it’s important to understand the common mistakes that can prevent you from realizing your full potential and achieving success in the business. Take your real estate career further, faster, by avoiding the following missteps made by…

Tax forms spread out on table with calculator, pen, and eyeglasses

Tax Deductions for Real Estate Brokers

Do you feel like you do the work of five people? You spend way more time in the car than the typical commuter. You’re on the go so often that you find yourself eating out most of the time. When you’re at the office,…