North Carolina real estate Article Collection

Woman's hands holding mobile phone to capture exterior real estate photos

6 Tips to Capture The Best Real Estate Photos

Photography has never been more important in the real estate industry. According to a survey conducted by the National Association of REALTORS®, homebuyers across the country rated photos as the feature they use most when searching for a home online. Web listings or advertisements…

How to Land Your First North Carolina Real Estate Listing

Getting started in real estate is no easy task, and many new North Carolina real estate brokers simply aren’t prepared for the hard work that goes into creating a successful career. Building a solid real estate business takes hard work and commitment, particularly when…

brand written in pencil

Building Your Real Estate Personal Brand as a New Broker

Personal real estate branding is the process of developing your own individual brand and fostering local brand recognition. If you think about the products and services you use regularly, you probably get a quick glimpse of their logo or brand in your mind. As…

Real estate broker conducting a North Carolina virtual open house livestream

7 Virtual Open House Strategies to Market Your Listings During COVID-19

As the National Association of Realtors released their first guidelines in response to the spread of COVID-19, one of their early recommendations was to leverage technology to continue conducting business, including promoting current listings. These recommendations apply to agents and brokers in all states,…

statute of frauds

How to Avoid the Pitfalls of “My Word Is My Bond”

You’ve heard the phrase, “My word is my bond.” You may have said it yourself. You may believe, as we do, that keeping one’s word is important. The problem is that, in the day-to-day practice of real estate, our words are simply not the…