Being a real estate professional is competitive, and there are no hard-and-fast rules. Thinking outside of the box will give you an opportunity as a North Carolina real estate broker to shine and help you win listings. Here are four ways to put your creativity to the test.
Key Takeaways
- Enhance Pre-Listing Packages: Offer additional services such as deep cleaning, staging, minor repairs, and hosting a listing party to make your proposal stand out.
- Host Local Events: Organize events like cocktail parties or community picnics to showcase your skills and connect with potential clients and industry professionals.
- Utilize Social Media: Leverage platforms like Instagram and Twitter to promote your listings, share previous work, and engage with local business people and community leaders.
- Maintain Client Relationships: Stay in touch with past clients through personalized communication, such as handwritten notes, to encourage repeat business and referrals.
- Prepare for Meetings: Be punctual, dress appropriately, and conduct thorough research on both the property and potential clients to make a strong impression during in-person meetings.
Nab your next North Carolina real estate listing with these ideas
1. The devil is in the details
When you are putting together a pre-listing package, go above and beyond for your clients. Those small details can provide the push needed to seal the deal—so you get the listing over one of your competitors. You might have your own ideas to add to this list:
- Offer to pay for a deep cleaning of the property beforehand
- Offer a free staging service
- Coordinate a charity pickup of items the homeowners would like to donate
- Include minor home repairs, such as painting a room or sprucing up the yard, for free
- Organize and host a listing party when the home goes on the market
2. Host a local event
Hosting an event not only gives you an opportunity to meet others in the real estate market, but it can show off your skills to prospective clients. If you host an event well, they will be able to picture a successful open house. Here are some ideas for events:
- Cocktail party
- Coffeehouse meet and greet
- Community picnic
- Industry mixer
When formulating an invite list, consider including both prospective clients and other industry professionals to form lasting relationships.
3. Take advantage of your social media following
Make sure you are using social media to its full potential. Here are some tips:
- Post images of your previous work on Instagram or Twitter and adding relevant hashtags.
- Follow local business people and community leaders, and make relevant comments.
- Promote your listings.
This way, when people in your area go to list a property, you will come to mind as the most prominent and trustworthy North Carolina real estate broker.
4. Stay in touch with previous clients
According to a 2007 Census Survey, the average American will move about 11.7 times in their lifetime. It’s a no-brainer that it’s crucial to stay in touch with past clients. If you haven’t already, reach out to past clients and thank them for their business. Let them know you’d be interested in listing their current home. You never know who might get in touch with you.
Pro tip: A handwritten note is more personal—and harder to ignore—than a generic email.
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Impress clients you meet with in person
Once you have a meeting scheduled with potential clients, be sure you take the necessary steps to get the listing. Here are some tips to keep in mind:
1. Be on time
You should be on time for any business meeting—and this is particularly true for real estate clients. When you go to someone’s home, being on time shows that you respect their time and value them as potential clients.
2. Dress appropriately
Base your decision on what to wear on the type of property you are hoping to list and the age and personalities of the potential sellers. If you aren’t sure, err on the side of being more business-like and professional.
3. Put together a top-notch pre-listing package
There are a lot of articles online that give helpful advice for putting together an unforgettable pre-listing package. Since you leave it behind with potential clients, a powerful pre-listing package is a great opportunity to make a lasting impression.
4. Be prepared by doing your research ahead of time
If you aren’t already knowledgeable about the area in which your potential clients live, be sure to do your research ahead of time so you are ready for the meeting.
Here’s another factor you may not have considered: Research your potential clients before you meet with them. A simple search on social media can give you a lot of valuable insight into a potential client, from their alma mater to their favorite sports teams to their favorite music. This information can come in handy later.
5. Always follow up
This is an easy-to-do but often-missed step after a meeting. Send a quick text, call, or email after meeting your potential clients; they’ll appreciate your work ethic.
Now that you know how to find a listing, ace your in-person meeting, and lock in the deal, you’re ready to get started! Creative thinking can be your greatest asset when it comes to finding new North Carolina real estate listings.
