Top 5 Profitable Niches in North Carolina Real Estate

When considering a career as a real estate broker in North Carolina, one of the most common questions is: how much do brokers actually make? The answer often depends on the niche they specialize in, as different types of properties and clients can significantly affect earnings. By leveraging data from sources like ZipRecruiter, Indeed, and Glassdoor, we can provide a clearer picture of real estate broker earnings and their variations based on specialty.

Key Takeaways

  • Real estate broker earnings in North Carolina vary significantly by specialty, with some niches earning up to $35,000 more than others on average.
  • According to ZipRecruiter, the average annual income for real estate brokers in North Carolina is approximately $77,000, with top earners making over $100,000 per year.
  • The most profitable niches include luxury homes, multi-family properties, eco-friendly properties, relocation services, and investment properties.
  • Brokers can increase their earnings by changing niches, finding a more supportive brokerage, or pursuing additional certifications and education.

Earnings by Specialty

Here’s a breakdown of the most profitable real estate niches in North Carolina, using salary insights from industry sources:

5. Investment Properties – $85,000 (ZipRecruiter)

Real estate brokers specializing in investment properties earn an average of $85,000 annually. These brokers often work with seasoned and beginner investors, leveraging resources like the MLS to identify lucrative deals. Investment properties offer brokers repeat business opportunities and higher-than-average commissions.

investment property before and after

4. Relocation Services – $88,000 (Indeed)

Relocation specialists earn a premium because their clients are often moving for executive-level jobs. These transactions frequently involve high-value properties, resulting in higher commissions. Successful brokers in this niche often secure additional business through referrals.

family moving into new home

3. Eco-Friendly Properties – $92,500 (Glassdoor)

Specializing in eco-friendly or green-certified homes is a growing niche with an average salary of $92,500. Brokers with knowledge of certifications like LEED (Leadership in Energy and Environmental Design) and other sustainability standards have an edge in this market. As the demand for sustainable living increases, so does the profitability of this niche.

modern eco-friendly home

2. Multi-Family Properties – $95,000 (Indeed)

Brokers who focus on multi-family properties can earn an average of $95,000 per year. These properties often have higher price tags, leading to larger commissions. Additionally, multi-family buyers tend to be repeat investors, offering brokers steady, long-term business opportunities.

duplex doors

1. Luxury Homes – $100,000 (ZipRecruiter)

Luxury homes remain the most lucrative niche in North Carolina, with average earnings around $100,000. These high-end properties yield higher commissions due to their premium price tags. However, breaking into this competitive market requires dedication, networking, and a keen understanding of a

luxury home in woods

How to Increase Your Earnings

While understanding potential earnings is valuable, the real question is how to maximize your income as a real estate broker. Here are some strategies:

  1. Change Niches: Transitioning to a more lucrative niche, such as luxury homes or multi-family properties, can significantly boost your earnings.
  2. Find a Supportive Brokerage: The right brokerage can provide better resources, training, and commission splits, enabling you to grow faster.
  3. Pursue Continuing Education: Earning certifications, such as those for eco-friendly properties or investment strategies, can help you stand out in specialized markets.
  4. Leverage Referrals: Building strong relationships with clients and providing excellent service can lead to repeat business and referrals, especially in high-value niches like relocation and luxury properties.

Learn how to make more in real estate

Asking “How much do real estate agents make?” is one thing. Asking “How can I make more?” is another question altogether. Making more might mean changing niches, finding a new broker or continuing your education. Whatever it is, choose the one task you can start today that can help you earn more next year.