As a real estate broker, do you feel like you do the work of five people? You spend way more time in the car than the typical commuter. You’re on the go so often that you find yourself eating out most of the time.…
Writing descriptions for luxury real estate is more than listing features; it’s about crafting a story that resonates with high-end buyers. Though writing luxury real estate descriptions for luxury North Carolina homes can be daunting, there are ways to ensure that your copy is…
Following real estate advertising rules is crucial for protecting consumers, building trust, and maintaining a reputable standing in the industry. This guide explores the legal regulations and ethical guidelines regarding North Carolina’s real estate advertising rules. Key Takeaways Real estate advertising in North Carolina…
Are you a North Carolina real estate broker or broker-in-charge looking to branch out and start your own firm? Congratulations! That’s an exciting step for a real estate professional. Below, we’ve outlined some benefits of opening your old firm. We’ll also give you questions…
As a North Carolina real estate broker, your income is determined by your ability to close the deal. Therefore, negotiation skills are essential. To successfully master the art of real estate negotiations, you’ll want to find the most creative and powerful strategies available. To…
Just as dark is the absence of light, bad customer service in real estate is the lack of something extra. Real estate brokers seldom commit blatant errors in their customer service delivery. Rather, their mistakes are of omission: neglecting to provide the little extras,…
When a real estate client defects, it might not be something you are doing to drive them away. Some people simply change their minds about selling or buying. Others feel they can find a better match with another broker. There could be any number…
Technology is changing the way brokers market to and engage with their clients. Keep reading to learn about six real estate technology tools you can use to expand your business—and ensure your clients enjoy the best experience possible. 1. Circleback Keeping track of contacts…
Generating real estate leads online is a daunting task for many North Carolina real estate brokers who may not know where to begin. When it comes to finding leads and bringing in new business, online technology is a fantastic tool. In this article, we…
Want your real estate career to make an impact on your local community? There are several ways North Carolina real estate brokers can give back and serve people in need. Through real estate charities and some creative thinking, you can use your career to…
In a world of online marketing and social media, some real estate salespeople are taking a somewhat old-fashioned path to success: repeat business and organic referrals in real estate. That’s what works for 32-year-old Richmond, Virginia real estate agent Alex Glaser, for example. Glaser…
Real estate is a people business. Brokers are most successful when they make connections, build deep networks, and nurture professional and personal relationships from the ground up. Key Takeaways The COVID-19 pandemic has made traditional, in-person relationship-building difficult for real estate brokers, but virtual…
First impressions are everything—especially in the real estate industry, where the success of your business is directly correlated to the relationships you build. You only have one chance to make a good first impression, so it’s important to keep this in your mind when…
The COVID pandemic has made some homebuyers reluctant to visit properties for sale any more than they have to. Some brokers are likewise wary of too much in-person interaction. So, are brokers making any interesting innovations in how they sell a property or taking…
Real estate sales may be slow during the colder months in North Carolina. But that doesn’t mean your real estate business can hibernate, too. Slow periods can provide you with significant opportunities to improve your marketability, expand your client base, and grow as a…
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