Ever feel like you’re just going through the motions with open houses? You’re not alone. While there’s some debate among North Carolina real estate brokers about the real value of holding open houses, many top earners swear by them. Top producer Sasha Valdes attributes…
As a real estate broker, do you feel like you do the work of five people? You spend way more time in the car than the typical commuter. You’re on the go so often that you find yourself eating out most of the time.…
Writing descriptions for luxury real estate is more than listing features; it’s about crafting a story that resonates with high-end buyers. Though writing luxury real estate descriptions for luxury North Carolina homes can be daunting, there are ways to ensure that your copy is…
Following real estate advertising rules is crucial for protecting consumers, building trust, and maintaining a reputable standing in the industry. This guide explores the legal regulations and ethical guidelines regarding North Carolina’s real estate advertising rules. Key Takeaways Real estate advertising in North Carolina…
Are you a North Carolina real estate broker or broker-in-charge looking to branch out and start your own firm? Congratulations! That’s an exciting step for a real estate professional. Below, we’ve outlined some benefits of opening your old firm. We’ll also give you questions…
Generating real estate leads online is a daunting task for many North Carolina real estate brokers who may not know where to begin. When it comes to finding leads and bringing in new business, online technology is a fantastic tool. In this article, we…
Want your real estate career to make an impact on your local community? There are several ways North Carolina real estate brokers can give back and serve people in need. Through real estate charities and some creative thinking, you can use your career to…
In a world of online marketing and social media, some real estate salespeople are taking a somewhat old-fashioned path to success: repeat business and organic referrals in real estate. That’s what works for 32-year-old Richmond, Virginia real estate agent Alex Glaser, for example. Glaser…
Real estate is a people business. Brokers are most successful when they make connections, build deep networks, and nurture professional and personal relationships from the ground up. Key Takeaways The COVID-19 pandemic has made traditional, in-person relationship-building difficult for real estate brokers, but virtual…
First impressions are everything—especially in the real estate industry, where the success of your business is directly correlated to the relationships you build. You only have one chance to make a good first impression, so it’s important to keep this in your mind when…
The COVID pandemic has made some homebuyers reluctant to visit properties for sale any more than they have to. Some brokers are likewise wary of too much in-person interaction. So, are brokers making any interesting innovations in how they sell a property or taking…
Real estate sales may be slow during the colder months in North Carolina. But that doesn’t mean your real estate business can hibernate, too. Slow periods can provide you with significant opportunities to improve your marketability, expand your client base, and grow as a…
As a North Carolina real estate broker, it’s your job to guide people through the homebuying process. In a competitive real estate market, that process can be particularly challenging for your buyer clients. You are there to help them make the right decisions so…
Are you a North Carolina real estate broker working in a low inventory market? A low inventory housing market means that competition will be fierce. It is likely that you will have to compete against other North Carolina real estate professionals to be a…
Photography has never been more important in the real estate industry. According to a survey conducted by the National Association of REALTORS®, homebuyers across the country rated photos as the feature they use most when searching for a home online. Web listings or advertisements…
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