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Real estate listing shown on computer follows real estate advertising rules

Real Estate Advertising Rules: Ethics and Compliance Guide

Following real estate advertising rules is crucial for protecting consumers, building trust, and maintaining a reputable standing in the industry. This guide explores the legal regulations and ethical guidelines regarding North Carolina’s real estate advertising rules. Key Takeaways Real estate advertising in North Carolina…

best negotiation books

Top Books to Improve Your Real Estate Negotiation Skills

As a North Carolina real estate broker, your income is determined by your ability to close the deal. Therefore, negotiation skills are essential. To successfully master the art of real estate negotiations, you’ll want to find the most creative and powerful strategies available. To…

real estate agent talking to homebuyers

How to Help Buyers Navigate a Hot Housing Market

As a North Carolina real estate broker, it’s your job to guide people through the homebuying process. In a competitive real estate market, that process can be particularly challenging for your buyer clients. You are there to help them make the right decisions so…

Young real estate broker achieving success in a low inventory market

5 Ways to Succeed in a Low Inventory Market

Are you a North Carolina real estate broker working in a low inventory market? A low inventory housing market means that competition will be fierce. It is likely that you will have to compete against other North Carolina real estate professionals to be a…

Woman's hands holding mobile phone to capture exterior real estate photos

6 Tips to Capture The Best Real Estate Photos

Photography has never been more important in the real estate industry. According to a survey conducted by the National Association of REALTORS®, homebuyers across the country rated photos as the feature they use most when searching for a home online. Web listings or advertisements…

Aerial View of New York City suburbs

Fair Housing, Is It? [Free Webinar]

On Friday, October 23, 2020, our sister school McKissock Learning is hosting a FREE non-credit webinar titled “Fair Housing, Is It?”  Join a virtual panel of real estate experts as they analyze the findings of the Newsday investigation, Long Island Divided, and discuss how…

volunteers in the community

5 Ways to Establish Yourself in the Local Community

As any real estate broker knows, finding quality leads and generating new business starts with cultivating pre-existing relationships. But, if you don’t already have a large referral base or if you are new to the area, generating new leads can be difficult. Key Takeaways Generating…

Woman watching real estate-related shows on TV

Real Estate-Related Shows to Watch During Self-Isolation

With millions of people under quarantine or stay-at-home orders due to the coronavirus pandemic, we’ve put together a list of real estate-related shows and documentaries specifically curated for new and prospective real estate brokers. Here are 25 shows that will not only keep you…

Real estate broker conducting a North Carolina virtual open house livestream

7 Virtual Open House Strategies to Market Your Listings During COVID-19

As the National Association of Realtors released their first guidelines in response to the spread of COVID-19, one of their early recommendations was to leverage technology to continue conducting business, including promoting current listings. These recommendations apply to agents and brokers in all states,…

statute of frauds

How to Avoid the Pitfalls of “My Word Is My Bond”

You’ve heard the phrase, “My word is my bond.” You may have said it yourself. You may believe, as we do, that keeping one’s word is important. The problem is that, in the day-to-day practice of real estate, our words are simply not the…