Goal setting can be highly effective, especially for real estate professionals. Successful North Carolina real estate brokers are those who have the ability to set goals for themselves and follow through. Whether it’s determining how many sales you want to close in a year or how many leads you want to acquire each week, giving yourself an ambitious yet attainable goal can help keep you motivated and productive. Here are five goal-setting strategies for real estate salespeople.
1. Make goals specific
A vague goal will never result in real progress. Therefore, make your goals as specific as possible. For example, “I’m going to improve my lead gen efforts this year” is not a specific goal. What does “improve” mean in this context? What “lead gen efforts” in particular? Instead, reframe it as, “I’m going to meet with at least three connectors from my sphere of influence each week for coffee.” This type of goal involves a specific action with specific parameters for success.
2. Make goals time-sensitive
Take the mushiness out of your goal-setting with time-oriented real estate goals. By adding a time element to our goals, you create a sense of urgency and a deadline that will keep you on track for completion.
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3. Make goals measurable
In order to know when you’ve reached your goal, you have to be able to measure it. Whether you’re looking for more clients, more listings, or even more expertise, finding a way to measure the outcome helps you make sure you’re on track and helps you identify the tasks you’ll need to complete in order to succeed.
4. Make goals meaningful
You’ll never be motivated to meet your real estate goals if you don’t identify a purpose and meaning in their achievement. Know why you’re setting those goals in order to stay enthusiastic and on-task. Do you want to improve your business in order to:
- Have more money to buy a larger home for your family?
- Save more for your children’s college education?
- Start your own independent brokerage?
There is no right answer, but there should be some reason for achieving your goals. Identify the “why” and you’ll be more likely to keep moving forward.
5. Make goals buildable
Set small goals that build up to bigger goals in order to create a pathway to success. For example, if you are a new North Carolina real estate broker, you might set the following goals:
- Within one month: Create marketing materials, website, and social media platforms for your business.
- Within six months: Identify a neighborhood and initiate a geographic farming plan.
- Within one year: Complete twelve closings and qualify for a new certification or designation.
These shorter-term goals build on themselves over time, helping you to achieve your long-term goals.
Goal-setting strategies should be more than wishful thinking. Give yourself a leg up on success when you set real estate goals that are effective, measurable, and meaningful.
